listen first
Discovery before design — interviews, observation, and the questions everyone else skipped.
Melbourne · Naarm — for all of APAC
a strategy and design agency
a strategy and design agency
that listens.
and now — builds the systems
in between.
Research, design, content and SEO — the craft you know from AiD — extended with AI & automation that handles the detail work between discovery and delivery.
Services
the craft, plus the systems
01
Research
Discovery, interviews, synthesis — insight that shapes human experiences.
02
Design
Service and product design with every detail considered.
03
Content
Words and structures people actually follow.
04
Marketing & SEO
Findable, credible, measured.
05
06Design workshops
Your team, our methods, real momentum.
AI & Automation new
Research synthesis, content systems and service automations — the detail work, automated.
Selected work
proof, in the detail
IELTS
EdTech · website
View live case study →Dept of Industry, Science & Resources
Government · design systems
View live case study →Fronditha Care
Aged care
View live case study →Radhika Agrawal Jewels
E-commerce
View live case study →Touch
Product
View live case study →Forever Hugs
Creative direction
View live case study →Case studies live on aid.design — this concept links straight to them.
How we work
three habits, every engagement
design the details
Every touchpoint considered — the name is a promise, not a slogan.
systemise the rest
The repetitive detail work runs on rails — humans keep the judgement calls.
0services — six crafted, one new
0sectors served, gov to e-commerce
0studios in the partnership, two hemispheres
Reach
melbourne-made,
melbourne-made,
APAC-native
Same-day timezones from Auckland to Singapore, en-AU craft that travels, and systems that work while the studio sleeps. Positioning wording confirmed with Luke.
- AESTMelbourne · Sydney · Brisbane
- +2hAuckland · Wellington
- −2hSingapore · KL · Perth
- −1hTokyo · Seoul
Partnership
The partnership
AiD × My Local Everything
Strategy and design from Melbourne, powered by MLE's automation platform and build engine — one team across two hemispheres.